The Ridgewise blog
Straight-talking guides on pricing, selling, getting paid and getting found, for roofing companies of 1 to 10 people.
01
Selling 6 min read
Most bids aren't lost to a cheaper roofer. They're lost to silence. A simple, polite follow-up plan that wins jobs back.
Read the guide
02
Storms & insurance 7 min read
Good documentation, a respectful adjuster meeting and clean supplements, plus the legal lines contractors shouldn't cross on insurance work.
Read
03
Crews 7 min read
By the hour, the square, the job or the day: what each way of paying your crew rewards, where it goes wrong, and how to keep it fair.
Read
04
Running the business 6 min read
Seven quick questions, once a month, that tell you how your roofing company is really doing, and what to change next.
Read
05
Pricing 7 min read
Squares, waste, materials, labor, tear-off, disposal, overhead and profit, and the margin-vs-markup mistake that quietly eats your profit.
Read
06
Selling 6 min read
A single price asks "yes or no?" Three options ask "which one?" Here's how to build Good, Better and Best tiers that homeowners understand.
Read
07
Getting paid 6 min read
Deposits at signing, invoices the day you finish, card payments and polite automatic reminders: how to stop chasing money.
Read
08
Marketing 5 min read
Ask at the right moment, make it one tap, ask everyone, and reply to every review. A simple system that keeps reviews coming in.
Read